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Why Is Online Fax Cheaper Than Conventional Faxing?

One of the main reasons why online fax services have become so popular simply has to do with pricing. It is much cheaper than conventional faxing for numerous reasons and those reasons are listed below. Any potential customer or user of these online faxing services should prudently examine the costs involved and decide if this new way of faxing is viable for themselves or their company.

No Start-up Costs

Since online faxing is a simple form of “cloud computing” everything can be out-sourced to a third party. All your faxing is handled through the Internet and your current email system so there are virtually no start-up costs. You can have your local or toll-free number up and running within minutes and because most providers offer a 30 Day Trial, you will have to pay nothing up-front.

No Extra Hardware

Since your faxes are sent as email attachments (usually in Tiff or Pdf format) you don’t have the expense of buying a faxing machine. And because online faxing is paperless, you don’t have the ongoing costs of papers, inks and toners… all of which can add up in the old traditional way of faxing.

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Guidelines For A New Sending Paradigm – Part 1 of 5 – Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift.

The five guidelines included in this series should become watchwords for ezine emailers as they incur the risk and responsibility of sending newsletters or any other repetitive type of email.

Part 1 of 5: Treat Email as a True Risk and Cost Center

Part 2 of 5: Avoid Collateral Damage

Part 3 of 5: Plan to Use Every Legitimate Tool and Tactic Available (M2M)

Part 4 of 5: Build strong relationships (H2H)

Part 5 of 5: Continuously evaluate messages, lists, and recipient populations

Part 1 of 5

Treat Email as a True Risk and Cost Center

not as just an Internet infrastructure tagalong

Because it was “free”, easy, and universally accessable online, email became the breeding ground for a vast number of experiments in communication and commerce. Ezines, newsletters, CRM programs and many other online publications are the product of some of those experiments. More pathological forms of information transfer also evolved in the same space, such as Spam and viruses. Today the Internet is trying to develop an immune system to fight those pathogens. Unfortunately, non-pathogen marketers and online communicators of all types have become the victims of this primitive new immune system’s stumbling efforts.

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