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WHY BUILD YOUR EMAIL ADDRESS DATABASE?

Gaining your customers’ email addresses will:

• Provide an additional channel for reaching your customers
• Increase the ROI of your marketing investments
• Significantly reduce your customer acquisition and marketing costs
• Allow you to easily measure the impact of your marketing campaigns
• Increase your customer participation and retention rates

With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the “silver lining ” for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.

Research shows that the majority of organizations have email addresses for less than 10% of their postal files. So how do you level the playing field and start to add quality permission – based email addresses to your database?

Here are some tips that you can use to cost effectively build your email address database and increase your customer participation and retention rates:

START TO ASK FOR IT!